Knowledge Center
Practical guides, demonstrations, sales techniques, and technical resources for window film, glazing, and inspection professionals.
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How to Identify Low E Glass Windows
Why Identifying Low E Glass Matters
One of the easiest ways to make the wrong recommendation is to assume you know what type of glass is installed.
Two windows may look identical.
Both may appear clear.
Both may have similar reflectivity.
Yet one could have a Low E coating while the other does not.
...
How to Build a Window Sales Kit That Helps You Close More Deals
A window sales kit helps you move the conversation from opinion to evidence. Instead of relying on brochures or product claims, it gives customers the opportunity to see, compare, and understand the performance of dif...
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How to Translate Window Film Specifications Into Everyday Benefits
The Translation Gap: Specs vs. Benefits
When clients look at a spec sheet, they often see a wall of numbers rather than how the product will improve their daily lives.
The most effective window film and glass sales presentations bridge this gap by showing exactly what the specifications mean
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Why Do Most Window Film Sales Presentations Fail?
Most window film sales presentations fail because they rely on abstract claims and technical jargon rather than concrete, data-driven proof. When sales reps simply tell customers a film "blocks heat" or "reduces glare" without letting them experience or measure the benefits, buyers strug...
How to Demonstrate Window Film Performance to Customers: A Guide for Window Tinting Professionals
To effectively demonstrate window film performance, use
EDTM testing tools like
BTU heat lamps,
solar transmission meters, and
tabletop displays
to provide undeniable, data-driven proof of infrared (IR) rejection, visible light transmission (VLT), and UV protection.
Why D...
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How to Close More Window Film Sales Using the EDTM Sales Kit System
Selling window film today requires more than a brochure and a price sheet. Homeowners are more informed, more skeptical, and more comparison-driven than ever. They don’t just want to hear that window film reduces heat, they want to see proof.That’s exactly why the EDTM Sales Kit System by EDTM, Inc. has becom...
Personalized Sales Techniques for Window Professionals | EDTM Best Practices
If your window sales pitch sounds the same for every customer, you’re just blending into the noise and your commission shows it.
Today’s buyers have a sixth sense for “fake friendly.” They can smell a canned sales script before you finish your second sentence.
So here’s the million-dollar question:
H...
Top Strategies for Using Glass Sample Sets to Close More Window Film Sales
When customers shop for window film or upgraded glass, they’re not just buying a product they’re buying comfort, savings, and peace of mind. They want to know: Will this really keep my home cooler? Will it protect my furniture? Will it lower my energy bills?You can answer those questions with stats and brochu...
Why You Can’t Miss GlassBuild 2025! Expert Sessions, Demos, and More
The countdown is on! In just two months, the glass and fenestration industry will gather for one of its most important events of the year: GlassBuild America 2025, taking place November 4–6 in Orlando. This premier event is set to be bigger than ever, featuring over 500 exhibitors and the largest trade show f...
No Moving Parts, No Problems: How EDTM Tint-Chek’s Design Enhances Measurement Reliability
When you’re trusted to deliver accurate, on-the-spot tint inspections—whether in a busy auto shop or roadside with law enforcement—there’s simply no room for unreliable equipment. At EDTM, we understand that your reputation rides on every measurement you take. That’s why we’ve designed our Tint-Chek series wi...