The Window Profiler Sales Brochure

***These brochures come in packs of 50***

The brochure titled "Replacement Windows: Making an Educated Decision" is designed to be used in conjunction with the Window Energy Profiler to close more sales by helping you:

Bring your Window's Invisible Energy Performance to Life

With the heightened awareness about household energy consumption, consumers have increasingly emphasized energy performance. The only problem is that your window's energy performance itself is invisible. The Window Energy Profiler and Sales Brochure help you make the invisible energy performance of your window real to your customers.

Help your Customers Understand How the Energy Performance of your Windows will Provide Valuable Benefits in their Homes for Years to Come.

Many salespeople have a bad habit of selling product features instead of the benefits a product can provide for a consumer. But the Sales Brochure lays out the advantages and benefits of controlling SHGC, blocking damaging UV rays, and allowing the right amount of Visible light into the home. Most importantly, it explains these oftentimes confusing concepts and explains them clearly and concisely.

Add Credibility to your Sales Demonstration

The Sales Brochure doesn't have your logo on it, as it was made by EDTM - not your company. The Sales Brochure is an impartial 3rd party observer that helps sell good window performance - not a particular window brand. If your window performance is a selling point, you should be selling it with the Window Energy Profiler Sales Brochure.

Customized Brochures Available

We designed the Sales Brochure to give your customers an indication of the performance of your window from an unbiased source. If that's not what you're looking for, and you would prefer to customize the brochure with your brand, call (419) 861-1030 for a custom quote. We'll do our best to produce a brochure that fits your needs.

How to Use the Sales Brochure

The beginning of your product demonstration is the perfect time to take a few minutes and teach your prospects about the most important performance characteristics of choosing a window. Get on the same page with your prospect now so you don't get into the demonstration only to realize the prospect doesn't know what you are talking about.

Just tell them: "Before we go on, I want to make sure you fully understand the terms we will use in the demonstration. Let's look at this brochure and ensure we're on the same page."

Once they understand what SHGC, UV, and Visible performance mean and whether they want their windows to have high or low values for each (clearly explained in the brochure), it's time to start demonstrating performance with the Window Energy Profiler. You can start by testing your customer's current windows. Then move on to some other glass samples and end with a sample of your window.

As you test the window and samples, record the performance numbers on the worksheet area of the brochure (inside the right page). The brochure outlines whether your customer should want high or low values for each measurement, so you can easily point out how your window outperforms their current windows or the samples of other glass on the market.